Q&A

Frequently Asked Questions

General questions a responsible adult would ask
How long does shipping take? Shipping

2-3 working days (UK)

5-15 working days (Europe)

10-30 working days (Rest of the world)

Do you ship internationally? Shipping

Yes. However, since we’re based in the UK, shipping outside of Europe will cost more than the mug itself until we expand in the near future. 

How do I track my order? Shipping

Log into your account via our page or the confirmation email we sent you.

What is the return policy? Return

Returning something is a headache, so if your mug(s) is damaged or flawed, we’ll provide you with a full refund or a free replacement, shipping on us. 

Just message us with a photo of the mug at mymugisbroken.help@gmail.com within 30 days of receiving it.

Can I return a mug if I don't love it? Return

This won’t be the case. If it is, which it won’t, contact us and we’ll find a solution together, whether it’s a full refund or a collaboration to solve the issue.

Are the designs durable? Quality

The mugs have an ORCA coating, known for their high-quality, durability, and vibrancy. ORCA coatings are considered industry leaders, stating

“A LIFESPAN OF 10 YEARS - EVEN IF YOU WASH IT ON A DAILY BASIS!”

That’s the theory, anyway. Let us know in 10 years.

Are the mugs dishwasher and microwave-safe? Quality

Safer than most decisions you’ve made. But yes - wash and heat your mug(s) as your heart desires, or your electricity and water budgets let you. 

How do I care for my mug to last longer? After-care

Treat it with reverence and tell it looks beautiful. 

How much liquid does a mug hold? Product

11oz, which is about 312ml of tea or coffee. This is the typical size of a normal mug you’ll find in your cupboard.

Do you have seasonal or limited addition designs? Special editions

Alongside our constantly expanding core collections, we have limited drops for:

  • Valentine’s Day
  • World Book Day 
  • Father’s and Mother’s Day 
  • International Women’s Day
  • Dia de los Muertos 
  • And many more

We create to connect, learn, and resonate - not to sell. Our designs are reflections of ideology, culture, and traditions, and we openly welcome suggestions and ideas on collections or designs no matter how niche or general.

Have something you want to share? Contact us via our ‘A penny for your thought’ link at the bottom of our website!

Not Frequently Asked Questions

The kind of questions a kid would ask
What’s the science behind the perfect mug handle? More than meets the eye

Short answer:

Is it comfortable to hold without burning me?

Long answer:

A simple question on the surface, but one that reveals an elegant dance between ergonomics, thermodynamics, and material science. 

It’s not just a loop to shove your fingers through. Oh no. It’s a thermally insulated, finger-hugging, gravity-defying marvel of everyday engineering.

The science behind the perfect mug handle is all about human-centred design.

At its core, it must balance comfort, thermal protection, and structural stability.

Ergonomics:
The handle should allow the average hand to slip in 2-3 fingers comfortably without cramping. Designers often consider the 5th to 95th percentile of hand sizes, ensuring it’s neither too tight nor too large. The curve and thickness of the handle affect grip fatigue and overall comfort.

Thermal Isolation:
Handles are thermally isolated zones, which means they must remain cool while the mug body holds hot liquid. The shape, material, and where the handle joins the body all affect heat transfer. A good design minimises conduction to avoid burning the fingers.

Structural Strength:
The joint between the handle and mug is a stress point. It must endure repeated use, dishwashing, and the torque of being held sideways with liquid inside. Ceramic handles are usually formed and fired with the body as one piece or joined with slip before firing to ensure strength.

Balance and Weight Distribution:
A poorly positioned handle shifts the centre of gravity, making the mug feel off-balance or heavy. The perfect handle positions your wrist in a neutral, relaxed position - ideally with the mug’s weight evenly distributed beneath it.

So while it may seem like a small design detail, the perfect mug handle is a result of engineering meets intuition, shaped by both science and the feel in your fingers.

Who would’ve figured that so much thought went into something we overlook day-to-day. It makes you think, doesn’t it? Nothing is as meets the eye.

Which mug design matches my personality best? Like a 16Personalities test but for mugs

You tell us. Maybe we’ll create a questionnaire test to match you with your perfect mug, who knows?

Can I name my mug? We don't know. Can you?

We know what you’re thinking: “Should I? What if I get attached?”

We say - do it. If it speaks to you, name it. Connection is sacred - even to objects. Especially to objects that meet you every morning before anyone else does.

Just don't ask us for a cirtificate. We don't have that kind of money.

Can I suggest a new mug design idea? Yes
What’s your most unusual mug idea ever? Hmmm

Nothing yet. We'll keep you updated.

What’s the difference between a mug and a cup? (we didn't know before writing an answer to this question)

Here’s the answer of one reddit comment: 

“A mug has a handle and cup is anything that holds beverages. All mugs are cups, but not all cups are mugs.”

Who knew, ey?

Can I wash my mug with regular dish soap or do I need special mug soap? No special treatment here

For maximum shine and spiritual alignment, we recommend our all-purpose, premium, organic mug soap. Use code ‘welovetoscamourcustomers123’ at checkout for 5% off. Just kidding - unless you’re royalty or you’re launching your mug into space, regular soap is fine. 

Do you have mugs for people who drink tea but pretend it’s coffee? Seriously?

No. Get out.

Can a mug be lonely if left in the cupboard for too long? How would you like it?

Spiritually? Yes. Practically? No. Don’t worry, mugs don’t hold grudges. Bring it back into the light, fill it up, and it’ll forgive you instantly. That’s the kind of loyalty we build with them.

Is it normal to talk to my mug in the morning?  Encouraged, actually.

It’s more stable than most relationships, so yes. We think it’s not only normal, but healthy. Your mug won’t interrupt you, give you unsolicited advice, or ghost you. Honestly, it’s better company than most apps and half of humanity before 9am.

Behind the scenes

Take a peak behind the veil
Why the name? A simple reason

At the end of the day, our mugs are just - simply - mugs. Nothing less, nothing more.

Meaning isn’t always found in the grandiose; it often lives in the mundane - in the quiet moments, gentle reminders, subtle acknowledgments, or passing contemplations. 

It takes only a second to plant a seed whose roots grow silently, shaping us in ways we don’t realise.

A sip, a glance, a quiet laugh - these small moments often become the ones we look back on with nostalgia, stitched into memory by the object we held at the time…

Only to realise that the deepest impact enters through our peripheral vision - and stays, even when we never look at it head on..

Impact isn’t always loud — it whispers, until one day, it bleeds into our day. 

And sometimes, what takes a second to notice requires a lifetime to forget.

How did Simply Mugs get started? Origin story

With a spontaneous vision, a coffee, and a cigarette in the early mornings of dull, British winter days.

What makes Simply Mugs different from other mug retailers? Same but different

Each mug embodies a truth, and every collection reflects a philosophy. We’re not just a brand — we’re the convergence of soul and commerce, redefining the habitual yet sacred act of shared presence through a warm beverage.

Each mug is a reminder, a thought-provoker, a conversation piece. In short, we don’t make designs that sell — we create messages that resonate. To us, profit is secondary: a byproduct of our mission being felt, not the reason we exist.

How do you choose which designs to feature? If you know you know

Soul intuition.

What does the creative process look like? The secret formula

James Baldwin once said, "Creative work is spiritual work, and it's in this work where we heal wounds we didn't know existed." Well, we believe healing is not exclusive to the person, but rather extends to the collective. 

Our creative process is a deeply personal, meditative one. It begins with a pull. A whisper. A moment of resonance - by and of a passing thought or a fleeting feeling. It can be something as big as an upcoming event, or as small as something we catch at the corner of our eye that makes us smile or stop to ponder.

People’s interactions with the world around them create these ‘moments’, and here lies our source of inspiration. 

And as long as the sun rises and people get out of bed in the morning, we’ll always remain inspired to create. 

Why £7? Pricing

It hit the sweet spot - enough to build something real, but never to exploit what's meaningful.

What is the vision for Simply Mugs? We don't need glasses to see

Our vision is rooted in the present and not in a future we’re chasing. We know - 'unconventional'.

We'll be open with you: a part of us believes our mugs might one day become a household staple, but we’re not driven by that. We’re rooted in creation today, not in its consequences tomorrow.

Our vision for the future is no different from our vision now - to create, to learn, to collaborate…

To remind what has been forgotten.
To provoke what has become stagnant.
And to inspire what has been suppressed.

We know this isn’t your typical corporate BS about changing the world and building a better life for all.

Maybe our mugs won’t change the world, but maybe they’ll change yours, and that’s enough for us.

"There are no stupid questions" questions

"Whoever said there's no such thing as stupid question never looked carefully at a standardised test." - Alfie Kohn

Does it come with coffee? (why don't you just go to a Cafe?)

No. That's your journey.

What if I accidentally order the wrong size? Impossible.

We only have one size, so if you do, is it really the ‘wrong’ size?

Can I use this mug for soup? The mug's your oyster, something like that

We don’t police lifestyles.

Is it acceptable to drink wine from my mug? We'll close our eyes

Girl, you do you. Therapy comes in all shapes and sizes.

Why do I feel emotionally attached to my mug? A silent friend

Because it’s been there for quiet moments no one else witnessed.

What if I drop it, cry, and then order the same one again? The cycle of life

100%. Pain, release, acceptance, rebirth - it’s basically a spiritual cycle. Reordering the same mug isn’t regression; it’s an evolved form of knowing what matters.

Bet you didn't think of that for an answer.

Will it still work if I’m not wearing a chunky knit sweater and staring out the window? Yes, but it's not the same

It will, but the experience may be 4% less cinematic. Add a window sigh or distant stare to restore full effect.

Can this mug change my life? Only if you let it

Not on its own. But what it holds, reminds, and inspires - maybe.

Is there a proper way to hold a mug? ...

Yes. Upright.

Can I share my mug with someone else? “Keep your friends close, and your enemies closer.”

If you must. But remember, betrayal often starts with shared handles. Ask anyone who’s been logged out of their own Netflix account mid-episode.